Testing, then testing the testing
Working with Arts Active we created a shortlist of questions we thought would make sense and built a basic prototype of the form to use at a user-testing session where we asked artists and teachers to complete the form while we recorded any difficulties they experienced or questions they asked. The main thing we learned from our testing was that the questions worked well for both audiences, but that the framing and help-text needed to be targeted to the type of user completing the form. It was also noted that a specific example of how someone similar would complete the form was particularly helpful.
Our first pass at a solution had involved a lot of very convoluted non-specific language, trying to cover all possible contexts in a single description. That didn’t work.
We realised that by splitting the form over a number of pages, we could determine who we were addressing and who they were looking for on the first page and present a form specifically aimed at their requirements from there on. We created four possible scenarios:
- artist seeking teacher
- artist seeking artist
- teacher seeking artist
- teacher seeking teacher
This worked a lot better with users completing the forms much more confidently. We added to this solution by creating four characters (one per scenario) who would be the basis for all help text.
- Jen – artist seeking teacher
- Dewi – artist seeking artist
- Alan – teacher seeking artist
- Sian – teacher seeking teacher