The Women’s Equality Network (WEN) works to make sure the voices of women and girls are heard by decision makers in Wales and beyond. The existing WEN website did not best reflect WEN’s work or offer adequate benefits for members and had become difficult to manage.
The site updates and extends WEN’s brand language – bold colours, simple icons and strong typography that combine to communicate the campaigning history of the women’s movement.
We wanted to capture WEN’s 3 core purposes – Connect, Campaign, Champion with an icon and colour of its own within the site along with an extra icon for the blog. We then added a little touch of animation to bring the icons to life.