Branding and animation for MyJourney

MyJourney.pt is a web application that guides users through ten exercises that help them to process their feelings and ease acceptance of an unfulfilled wish for children. Research backed and based on Contextual Cognitive Behavioural Therapy, users consider their future life without a child.

We created a visual language for the application based on the ‘journey’ metaphor. A series of illustrations of waypoints and destinations in what can be a difficult journey.

MyJourney was developed by Cardiff University Fertility Studies, in collaboration with APFertilidade, The Portuguese Fertility Association and Fertility Network UK.